A selection from the field. Full case dossiers, creative and verified results available on request.
▸ Case Archive // Selected Engagements07 Files · Selected engagements
CF-01▲ Delivered
Almarai World
Gaming activation case film · 1:18
How do you take one of the world's biggest FMCG brands and make it matter in the world of gaming? We created Almarai World, a Roblox tycoon-style game that doesn't just showcase a brand, but turns Almarai's story of food, farming, and commerce into an engaging, immersive, and rewarding gaming experience. This is not a branded campaign disguised as a game. It's a full-fledged game built on mechanics players love: farming, crafting, trading, and multiplayer collaboration, designed to bring Almarai's values to life in a way that's fun, meaningful, and replayable.+2M Visitors147K Hours played+14 min Avg. playtime
Client // AlmaraiFull dossier on request ▸
CF-02▲ Delivered
From Aisle to Arena
FIFA x L’usine & 7DAYS · brand campaign case film · 0:59
We partnered with Almarai to embed the brand directly inside EA SPORTS FC 25 and 26, placing it on the pitch where millions of players already live. Through in-game billboard advertising and custom brand placements including POV camera moments and substitution boards, we wove Almarai naturally into the flow of play. It's a defining example of how we bring non-endemic brands into gaming culture: not as an interruption, but as a native part of the experience audiences already love.+3B Impressions
Client // Almarai (L’usine & 7DAYS)Full dossier on request ▸
CF-03● Live
Trigger Mug
Case film · 1:50
For Rabea Tea, a heritage brand woven into daily life across Saudi Arabia, we set out to bridge generations by meeting young gamers where they already are. The result was the Trigger Mug: a Bluetooth-connected, controller-shaped gaming mug engineered with a gyroscope and 360-degree accelerometer so players could enjoy their tea without ever pausing the game. Powered by an influencer-driven campaign across Twitch, Discord, and Reddit, the launch turned a traditional tea brand into gaming culture's must-have accessory, earning global press coverage from AdAge, PC Gamer, Yahoo, and MSN.+2M Impressions5x Industry benchmark+1.3M New subscribersUSD 500K ROI
Client // RabeaFull dossier on request ▸
CF-04● Live
TeaTime
Original podcast on Saudi Gamer · 8 episodes + 16 shorts
Building on our partnership with Rabea, we created TeaTime, an original podcast hosted on Saudi Gamer that gave the brand a genuine voice inside the gaming community. Across eight long-form episodes and sixteen shorts, the series built credibility through depth while driving reach through discovery. The podcast positioned Rabea not as a passive sponsor but as a culturally relevant player woven into the regional gaming conversation.+12.8M Total views47K Hours watched99% Positive sentiment+45.5% Over committed views
Client // RabeaFull dossier on request ▸
CF-05▲ Delivered
Nivea Esports Tournament
Regional esports tournament · six GCC markets · highlights film · 0:45
To connect Nivea with Gen-Z audiences, we created and ran a region-wide esports tournament spanning six GCC markets: Saudi Arabia, UAE, Kuwait, Bahrain, Qatar and Oman. We handled the campaign end to end: creative platform, full event organization, influencer content and influencer management, using the tournament's live streams as a natural stage to bring Nivea products into the conversation.3.4M Views4.9M Reach743K Engagements
Client // NiveaFull dossier on request ▸
CF-06▲ Delivered
PUBG Mobile x SAFF
PUBG Mobile x SAFF · FIFA World Cup 2022 · case film · 1:31
When the Saudi National Football Team took the world stage at the 2022 FIFA World Cup in Qatar, we partnered PUBG Mobile with SAFF to connect two of the Kingdom's most passionate communities: gamers and football fans. The objective was twofold: build PUBG Mobile's cultural relevance around the tournament, and win back lapsed players while driving new downloads. We built the creative platform end to end, covering copywriting, video production, influencer management and social media content production.+6.2M Views699K Global reach36.7K Live stream views
Client // PUBG MobileFull dossier on request ▸
CF-07▲ Delivered
Lenovo Legion Content Series
Talent-led content series · MENA · episode highlights · 0:52
To establish Lenovo Legion as a credible gaming laptop across MENA, we built a content-led campaign around real gaming talent rather than conventional product messaging. We partnered with gaming personalities across GCC markets and filmed their growth journeys, letting the hardware earn its place naturally within their stories. Our scope covered the creative platform, video production, influencer content and influencer management.
Client // Lenovo LegionFull dossier on request ▸
WORK
CF-01 Almarai World✦CF-02 From Aisle to Arena✦CF-03 Trigger Mug✦CF-04 TeaTime✦CF-05 Nivea Esports Tournament✦CF-06 PUBG Mobile x SAFF✦CF-07 Lenovo Legion Content Series✦Full dossiers on request✦Almarai · Rabea · Nivea · PUBG Mobile · Lenovo Legion✦levelup@ggstudios.gg✦CF-01 Almarai World✦CF-02 From Aisle to Arena✦CF-03 Trigger Mug✦CF-04 TeaTime✦CF-05 Nivea Esports Tournament✦CF-06 PUBG Mobile x SAFF✦CF-07 Lenovo Legion Content Series✦Full dossiers on request✦Almarai · Rabea · Nivea · PUBG Mobile · Lenovo Legion✦levelup@ggstudios.gg✦
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